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Creating software that succeeds in the digital marketplace requires more than good development. You want to launch a new cloud-based suite of services for human resource professionals.

也许你有 安卓和iOS应用 急需更新. Maybe you’ve designed a killer new cloud-based service that requires deep programming expertise. Your company doesn’t have the in-house talent needed to take on that design work, 编码, 和测试. 的se two scenarios make sense when 外包 the work to a software development company. Launching a new or revamped product is also a marketing challenge, 所以这部分工作不应该被随意对待.

First, let’s review the business case for 外包 development work.

外包的理由

软件开发 needs a diverse set of skills, including project management, QA (quality assurance), and 编码. While some companies have all the in-house technical talents they need, many do not. Nor does it always make sense to hire full-time programmers when you may only need their skills for a few months.

外包 your development work also allows you to access a broader range of technical skills and training than you could realistically have in-house. Recruiting and hiring technical people takes time away from other business activities and costs money. 外包 design and development also takes away the burden of overhead.

You don’t have to rearrange work to cover vacations or adjust your work if someone leaves unexpectedly. 的 外包 公司会处理这些事情. 外包, 简而言之, allows you unequaled flexibility to bring in specialists for only as long as you need them.

All those benefits apply equally to software development and digital marketing. This is one argument in favor of hiring a development firm that also provides digital marketing services.

电竞赛事竞猜APP是挑战的一半

Assuming you have a professional design that’s been approved, 编码 和测试 that app or cloud-based service platform will be the major part of your project in terms of labor hours and cost. However, finishing a good product is only half the job. You want to make sure your target audience knows about the new product.

网络世界是拥挤的. Making sure your new software offering stands out is a challenge that should not be underestimated. If you have a huge built-in user base and a big social media following, the marketing aspect of your product launch still requires some expert attention. 你越不为人所知, the more important it is to have an expertly designed and managed online marketing effort. 这再次说明了外包的价值所在.

为什么外包你的数字营销?

Reaching prospects and turning them into customers takes some sustained effort, 从市场调查到信息传递, 测试和调整. 这些老生常谈同样适用于数字世界, 企业面临额外的营销挑战:

• 帮助潜在客户找到你的产品或服务.
• Knowing how people find information that is relevant to your business model.
• Keeping your product or service on people’s minds as they 搜索 the Web.
• Creating content that raises your reputation and provides credibility.

Digital marketing specialists help with all four tasks. 他们进行关键词研究 搜索引擎优化(搜索引擎优化) work on websites, and write content that drives traffic to a site. Knowing what keywords to target takes some specialized knowledge of keyword re搜索 tools and website analytics.

Writing content that builds authority and appeals to Google at the same time is not easy. Re搜索ing and 写作 this content is something that many businesses outsource because 写作 can be tough. A software development firm with a digital marketing arm will have people skilled in keyword re搜索, 搜索引擎优化, 应用商店搜索优化, 写作, 内容营销.

开发与营销相结合的优势

You ideally would start promoting your new site, service, or app well before they launch. If you only want to reach existing customers now to tell them a new version of the app is about to go live, it may seem like a digital marketing strategy is overkill. 然而，它可能不是. 首先，你可能会后悔没有 搜索引擎优化策略 这可以帮助你吸引新的潜在客户到你的网站.

A development firm that creates your software also has people who necessarily learned about you and your business. 这至少在三个方面很有价值. First, having an established relationship with the company’s staff can streamline communication. 其次，他们知道你在开发中的位置 生命周期 and can take whatever lead time they have to begin an 搜索引擎优化 campaign. Third, the marketing team will know how to write for your audience. Moving to a third firm for digital marketing support will create extra work on your end and take extra time and money.

Combine 电竞赛事竞猜APP and Marketing for Maximum Advantage

短暂的, hiring a company that does software development and digital marketing makes your development and launch more efficient and effective. 如果您有一个关键任务的软件项目, 为什么不相信设计呢, 编码, 和测试 of a development firm with over 14 years of completing projects in web development, 应用程序, 定制软件, and learning management systems for a wide range of business and nonprofit clients. 电竞赛事竞猜APP合集DevDigital建立一个简短的发现电话.